Why Consider an MBA with a Concentration in Sales Leadership?

Are you an accomplished sales professional looking to advance your career? One way to accomplish this goal is taking on more responsibility and moving into a sales leadership position within your company or at another company. Effective sales leaders need to integrate many aspects of business practices with their knowledge of sales and marketing. Financial management, marketing and sales strategy development, short- and long-term planning, data analysis and application to strategy, and a core set of leadership skills are just a few key elements of sales leadership.

If you are a working professional in the field, how do you acquire the skills and knowledge necessary to be successful in sales leadership? The University of Louisiana at Lafayette (UL Lafayette) offers a Master of Business Administration (MBA) with a concentration in Sales Leadership, designed to help professionals develop a thorough knowledge of the many facets of effective sales leadership. Moreover, this fully online program focuses on the practical application of sales leadership knowledge, helping you to integrate what you learn directly into your day-to-day professional life. Earning your MBA with a concentration in Sales Leadership can be a fundamental part of reaching your professional aspirations.

Why Is Leadership So Important in Sales?

Sales is inherently a “people profession.” Yes, the sales staff should know their product in and out. But, perhaps more importantly, they need to know people — the people they work with, their company’s stakeholders, and the people they are selling their product to. Building long-lasting and positive relationships across this spectrum of clients and colleagues is key to successful sales, and good leadership is key to managing and maintaining all of those relationships. A sales team’s performance largely depends on the quality of its leadership.

What Makes Good Leadership in Sales?

Sales leaders need to do exactly what the name implies: be leaders. This means giving sales staff the tools and training they need to succeed as well as motivating them to excel. Good leadership is not simply holding employees up to certain standards and penalizing them if they do not perform at that level. Good leadership in business is teaching a team of professionals how to be effective, modeling high performance and standards, giving positive feedback often and constructive criticism when necessary, and rewarding and incentivizing high performance. This kind of leadership can help employees feel invested in their jobs, motivating them to engage in and improve their performance.

How Does a Sales Leadership Program Differ from a Typical MBA?

Traditional and modern business management skills like financial management, budgeting, information systems management, and international business are certainly integral to all of UL Lafayette’s MBA programs. However, the Sales Leadership concentration also places heavy emphasis on market- and customer-based data analysis, advanced marketing strategy and planning, and the more people-focused, leadership-based aspects of business, such as organizational behavior, group dynamics, conflict resolution, effective negotiation, and customer relations.

A Sales Leadership MBA program can offer degree candidates a comprehensive education in successful business practices. It also teaches students the most effective ways to work with people in every level of an organization. Integrating these essential concepts can help sales leaders maximize the effectiveness of their teams, increase job satisfaction, and improve customer relations, all of which contribute to higher sales and greater profit. And, of course, a specialized MBA can prove useful when entering a competitive job market.

Learn more about the UL Lafayette online MBA with a concentration in Sales Leadership program.


Sources:

Salesforce: 3 Characteristics of a True Sales Leader

Forbes: Seven Keys to Sales Leadership

The InsightSquared Blog: Sales Leadership vs. Sales Management


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